PayPerPost in Traditional Media - Ruckus and the DP Caught In Bed (Martin Gordon's Blog (cptncelchu)) by Martin
Whatever little ethical integrity or journalistic standards the Daily Pennsylvanian still had left, it probably lost after a "guest editorial" ran this past week. The so-called editorial was basically an advertisement for the Ruckus Network, an online music subscription service that aims to compete with Napster, Rhapsody, et al by forming agreements with universities for campus-wide coverage instead of having to deal with pesky end users.
The editorial is "written" by Ruckus President and CEO Michael Bebel and tries to extol the benefits of using Ruckus over illegal services by running the RIAA line about how illegal downloading steals from the record industry ("According to industry observers, more than 25 million songs are illegally downloaded daily. This translates into roughly $4.5 billion worth of pirated music annually, according to the International Federation of the Phonographic Industry.") and how it can lead to getting sued ("Last year, the RIAA sent letters to 700 colleges nationwide, informing those students who ignore warnings and continue to engage in illegal downloading of music they will be sued.").
How do I know Ruckus paid to run this "editorial"? I don't. But why else run something like this? Surely the paper isn't starved for content; I haven't seen anything like this in the 3.5 years I've been reading the paper and there definitely hasn't been a shortage of news either (like what the University is doing about the string of assaults on campus?) Either it was a straight ad buy or there were promises of ad purchases or free iPods or something else fishy. I do think that running this type of ad under the guise of an editorial shows how morally bankrupt the editors of Daily Pennsylvanian are. This ad is a cut and paste/mail merge job. An almost identical piece was run in the Daily Princetonian on December 15th. And that was what I found from just searching for the last sentence of the article.
I've detailed why I don't like Ruckus when the Penn service was announced. Between this and the Brock Ruckus/Facebook incident that I just read about on the Wikipedia article, I like them even less. Only now I like the DP much less also.
Technorati Tags: Ruckus, file sharing, music, p2p, Ruckus Network, PayPerPost, Daily Pennsylvanian, Daily Princetonian, advertising, editorial, RIAA, University of Pennsylvania, UPenn, Penn, Pennsylvania, Ivy League