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Late last night, after our round of detective series had finished we ran into Ken Russel's
Gothic (1986) on the MGM Movie Channel. The hacked movie poster on the left says it all: this must be what an acid trip could be like. o_O
Whimsical WTF-city Batman!
The idea behind the movie is quite interesting though. We all know Mary Shelley and her
Frankenstein book, right? What a lot of people don't know is that this book was written after
a weird night of ghost stories with Lord Byron, Shelley's husband and a few others. What
Gothic does, is take this night, turn it into a movie and twist it into a weird-ass hallucination with conjuring, blasphemy and women with eyeballs for nipples... >_< Yes, it's -that- weird...
I won't be buying this flick on DVD because it really wasn't that good. However, if you're ever looking for a WTF-filled night, this is the movie to turn to. :)
Posted in:
acid trip
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don't do it
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drugs
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gothic
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mary shelley
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Merck is advertising Gardasil directly to college students that utilize Barnes and Noble's bkstore.com. For those unfamiliar, bkstore.com has a plugin structure where students log on to their college's bookstore, choose their class number (e.g. PHRM 328), and their books are loaded up, and you can either pick them up or have them shipped to you. No going to stand in lines or trying to figure out what books you need. One click shopping at it's most convenient.
So these are college bookstores inadvertently advertising prescription drugs to the entire college population. Well, more accurately, to the population that chooses to have their books shipped to their home, anyway. I don't know if the bundles that can be picked up have similar advertising info.
Merck's going about it in a strange way, though. They're sticking the prescribing information into these boxes. No fancy brochures, just the PI packet, which I find rather bizarre.
I can't say it doesn't make sense, or that it's a terrible idea — I think it's better than advertising Ambien on television — but it does make me wonder what's next… Cephalon advertising Provigil to high school and college kids? Med students? Pharmacy students?
Hey, why not?
(No discounts for having advertising in your box of books, either. 
)
Posted in:
advertising
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drugs
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gardasil
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marketing
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money