Fit Light Yogurt ads: sending an unfounded messages (Kilala.nl (Cailin Coilleach)) by Cailin Coilleach

Apparently there's a Brazilian ad campaign for yoghurt that seems to send out an empowering message to big women. At first the message appears to be that, yes, plus-size women can be glamorous and beautiful. Great! Love it! But then the punch line appears and the ad takes away all of the positive message.

"Forget about it. Men's preference will never change. Fit Light Yogurt."

Well... My initial reaction was to get insulted and to try and imagine what kind of idiot thought up that commercial. How would this be affecting women's thinking all around the world?! Stuff like that... After that wore off though I realized that it's just an ad and it only runs in Brazil. So over there in Brazil, the affluent will be snapping up Fit Light Yogurt, while in the rest of the world people will be clamoring over the ad.

In the meantime, I'll hunt the web for a high-res version of the American Beauty spoof, just so I can Photochop the punchline off and use it as a background. :9

Posted in: ad campaign , bbw , brazil , dont know if i should yell or drool , fit light yogurt